keynote topics
about rebecca
Rebecca Maklad is a leading voice on purpose and human leadership in a world shaped by AI and acceleration. Her work lives at the intersection of meaning, identity and the future of work.
She is the creator of The DNA of Purpose™ framework and host of The DNA of Purpose Podcast, where she has interviewed more than one hundred and twenty global thinkers exploring how purpose evolves through disruption and reinvention.
With more than two decades of experience building purpose driven brands and advising influential leaders, Rebecca has worked across sectors to help organisations navigate rapid transformation. Her practice is anchored in one principle: progress must stay human. She equips leaders and teams with the tools to stay grounded, aligned and capable of meaningful action as the world speeds up.
Rebecca’s work is rooted in a simple belief. The future belongs to leaders who can evolve their purpose as fast as the world around them. Leaders who can stay centred, connected and courageous in an age shaped by AI.
THE PURPOSE EVOLUTION
The future is not unfolding in calm, predictable steps. We are living in the Age of Acceleration, a time when technology moves faster than people can process. AI is reshaping industries. Skills are shifting. Identity is changing in real time. In a world that never slows down, purpose cannot stay fixed or be reduced to a single why. It has to move with us.
In this keynote, Rebecca Maklad introduces the DNA of Purpose Framework, designed for a world where purpose is adaptive and never singular. As organisations navigate reskilling, reinvention and constant change, they can tap into the many sources of meaning their people already carry and turn them into momentum. The framework activates the purpose alive inside teams, aligning culture with context and transforming identity into strategy that holds steady even when everything else is moving fast.
Rebecca blends future trends, human insight and practical tools to show leaders how to evolve by design. She reveals how Adaptive Purpose helps people stay grounded, how it gives culture something solid to lean on and how it turns rapid change into a platform for real and lasting progress.
Audience Takeaways
Understand why fixed North Stars and single-whys fail in an AI-driven, fast-changing landscape.
Learn how choice, connection and coherence combine to create adaptive purpose that actually works.
Shift from pushing purpose onto teams to unlocking the motivation and meaning already inside them.
Strengthen decision making and alignment in environments defined by speed and uncertainty.
Build the leadership capacity to stay grounded, clear and human through rapid change.
Walk away with clear, practical tools you can apply immediately.
PURPOSE JUST GOT AN UPGRADE. NOW IT’S YOUR TURN.
the new iq of influence
Influence is being rewritten. Pressure is high, systems are complex and trust is fragile. AI is amplifying noise and reshaping how we communicate. People no longer follow confidence alone. They follow coherence. They follow leaders whose presence feels steady and real.
In this keynote, Rebecca Maklad and Melissa Neighbour introduce The New IQ, the internal architecture behind Integrated Influence. It is a model for leaders who need to cut through noise with presence, not performance. The New IQ draws on the parts of us that technology cannot replicate. Embodied Intelligence. Heart Intelligence. Intuitive Intelligence. Integrative Intelligence. Together, these capacities create influence that feels human, grounded and aligned.
The New IQ shows leaders how to use who they are as a tool for clarity and connection. It shifts leadership from reaction to intention. From noise to signal. From trying to impress to leading with depth. This is influence people can feel. Influence that holds under pressure and brings teams with you.
For organisations, Integrated Influence builds cultures of coherence. It strengthens trust, aligns behaviour with purpose and helps people stay steady as the world accelerates.
Audience Takeaways
Why charisma and authority alone no longer build trust.
Learn the four capacities of The New IQ. Embodied, Heart, Intuitive and Integrative Intelligence.
Lead with grounded presence and internal clarity.
Walk away with a practical tool to activate Integrated Influence at speed.