the dna of purpose
the world’s most purpose driven trailblazers.
The DNA of Purpose Podcast is where purpose becomes a catalyst for progress. Each episode is a journey into the minds of pioneers, entrepreneurs, and change-makers using purpose as the ultimate social innovation tool — shaping business, culture, and the systems that will define tomorrow.
Hosted by Rebecca Maklad, the show connects personal transformation with global impact. We explore how purpose fuels creativity, builds resilient organisations, restores the planet, and unlocks human potential in a world that’s rewriting the rules as we go.
This isn’t just a podcast , it’s an invitation to step into your own code for change, to rise above the noise, and to help create a future that works better for all of us.
WELCOME TO THE PURPOSE EVOLUTION
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WELCOME TO THE PURPOSE EVOLUTION *
LIVE ONSTAGE
PURPOSE IN MOTION
PURPOSE IN MOTION
THE PURPOSE EVOLUTION
How Adaptive Purpose Keeps Leaders Human in a Faster, AI-Shaped World
We’re now living in the Age of Acceleration — a time when everything is moving faster than we can easily process. AI is changing how we work, learn and make decisions. Roles are shifting, skills need updating, and people are being asked to adapt at a pace that often feels overwhelming. In a world like this, purpose can’t stay a fixed idea or a single “why.” It has to move with us.
In this keynote, Rebecca Maklad introduces the DNA of Purpose™ Framework, built for a world that doesn’t stand still. Every person carries multiple sources of meaning, and when leaders know how to activate them, teams become more grounded, more resilient and more ready for change.
The framework turns identity into a practical tool for leadership: helping people understand what drives them, how to stay steady under pressure and how to stay human in the middle of rapid technological change. It aligns culture with the reality of constant acceleration, becoming a reliable anchor for clear thinking, strong collaboration and confident action.
Blending future trends with human insight and practical tools, Rebecca shows leaders how to evolve by design and turn fast-moving AI change into real, lasting progress. This is how organisations move forward without losing the people they depend on most.
