How Adaptive Purpose Keeps Leaders Human in a Faster, AI-Shaped World

We’re now living in the Age of Acceleration — a time when everything is moving faster than we can easily process. AI is changing how we work, learn and make decisions. Roles are shifting, skills need updating, and people are being asked to adapt at a pace that often feels overwhelming. In a world like this, purpose can’t stay a fixed idea or a single “why.” It has to move with us.

In this keynote, Rebecca Maklad introduces the DNA of Purpose™ Framework, built for a world that doesn’t stand still. Every person carries multiple sources of meaning, and when leaders know how to activate them, teams become more grounded, more resilient and more ready for change.

The framework turns identity into a practical tool for leadership: helping people understand what drives them, how to stay steady under pressure and how to stay human in the middle of rapid technological change. It aligns culture with the reality of constant acceleration, becoming a reliable anchor for clear thinking, strong collaboration and confident action.

Blending future trends with human insight and practical tools, Rebecca shows leaders how to evolve by design and turn fast-moving AI change into real, lasting progress. This is how organisations move forward without losing the people they depend on most.