AI SHAPES THE FUTURE.
PURPOSE MAKES IT HUMAN.
Mazars Australia
“Rebecca spoke with passion and insight, holding the audience’s attention from start to finish. Her professionalism and depth of knowledge were exceptional. Everyone left feeling inspired to explore their own purpose and motivated to bring the best version of themselves to work every day.”
Purpose Just Got an Upgrade.
The question isn’t whether AI will take our jobs. The real question is how we use it to make work more human. Fear slows momentum. Purpose ignites progress. Breakthroughs depend on upgrading our understanding of purpose so it can thrive in a world that refuses to move in straight lines.
Upgrading purpose isn’t about writing a new “why.” It is a living code that begins with who you are, how you lead, the decisions you make, and the culture you shape. When people feel safe, supported, and connected to something that matters, fear becomes fuel and innovation takes off.
That’s what the DNA of Purpose delivers. Purpose that moves with the world, not against it. Purpose that is emergent, exponential, and alive. It takes who you are, and who your people are and turns it into strategy. It aligns culture so it works with you, not against you. And it turns bold ideas into results that can’t be ignored.
Héctor García | author of Ikigai
“Rebecca is always an inspiration to me. I’ve learned a great deal about purpose from Japanese philosophy and the concept of Ikigai and yet, I can say I’ve learned just as much, if not more, from my conversations with Rebecca about her DNA of Purpose framework."
ABOUT REBECCA
Rebecca Maklad has spent her career proving that purpose isn’t a slogan, it’s a living code. One that fuels leaders, shapes culture, and transforms organisations.
She is the founder of The DNA of Purpose, which upgrades traditional ideas of purpose for a world that won’t stand still. Through keynotes, workshops, and a globally ranked podcast, Rebecca helps leaders and teams transform fear into fuel, align culture with identity, and turn bold ideas into strategies that deliver real impact.
Rebecca is also the co-founder of The New IQ, a platform for influence in complexity. It integrates embodied, emotional, intuitive, and integrative intelligence to help leaders and teams turn inner clarity into influence that resonates, and ideas into impact that matters.
Previously, as CEO and Director of Future Crunch, she scaled one of Australia’s leading purpose-driven thought leadership brands into a trusted platform for many of the nation’s most respected organisations. She has delivered keynotes for Telstra, Australia Post, ANZ, Smartsheet, PwC, EY, Channel Nine, Indue Finance, Cuscal and more translating the future into strategies that empower human progress.
Her earlier ventures include founding The Supernova Tribe, a speaking agency for social entrepreneurs, and creating Ignite Your Influence, a program for emerging purpose-driven thought leaders.
BAMBUDDHA GROUP
“Rebecca’s expertise in guiding the Amplify Leadership Program was nothing short of transformative. Her passion for unlocking human potential was clear from the very first session. Under her guidance, our delegates didn’t just learn, they experienced a profound journey of self-discovery and growth that continues to shape how they lead today."
vISIONARY
SPEAKER
We are living in the Age of Emergence, a time when old systems are collapsing and new ones are forming in real time.
AI is rewriting industries, identities are shifting, and the rules are being redefined as we go, not after the dust settles. In this moment, purpose isn’t a luxury, it’s a navigation system. Not a slogan on a wall, but a living code that keeps leaders steady while everything else moves.
This is why Rebecca Maklad is a sought-after speaker: she transforms purpose from a statement into a strategy, helping leaders and teams own who they are and turn uncertainty into a platform for growth.
KEYNOTE TOPICS
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KEYNOTE TOPICS *
THE NEW AGE OF EMERGENCE
We are living in the Age of Emergence, a moment when old systems are collapsing and new ones are forming in real time. AI is rewriting industries, identities are shifting, and the rules are being redefined as we go. The future is not a single destination, and purpose cannot be reduced to a lofty statement of “why.”
In this keynote, Rebecca Maklad introduces the DNA of Purpose Framework, built for a world where purpose is never singular. In an era of reskilling and constant change, organisations can harness the many sources of meaning their people carry and turn them into momentum. The framework activates the purpose already alive in your teams, aligning culture with context and turning identity into strategy that holds steady as everything else shifts.
Rebecca combines future trends, human insight, and actionable tools to show leaders how to evolve by design and transform AI pilots into scaled, lasting change.
