welcome to the purpose evolution
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welcome to the purpose evolution *
rebecca maklad
Adaptive purpose that gives leaders a human edge in an AI-shaped world.
Welcome to the Purpose Evolution.
AI is reshaping work faster than most leaders can bring their people and decisions together. It is changing how we think, decide and lead, increasing the pressure to stay clear, certain and human. As the pace lifts, old purpose statements and fixed plans stop working, leaving leaders without a way to stay steady in constant movement.
The Purpose Evolution shows leaders and teams how to shift purpose from a static why to a system that adapts with speed, giving people the clarity, connection and alignment that drive performance when the pace is relentless.
Leaders walk away with The DNA of Purpose™, a practical framework that anchors decisions in what matters, generates meaning in motion and builds the coherence needed to move fast, stay focused and keep progress human.
Purpose just got an upgrade. Now it’s your turn.
live on stage
KEYNOTE TOPICS
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KEYNOTE TOPICS *
THE purpose evolution
How Adaptive Purpose Keeps Leaders Human in a Faster, AI-Shaped World
We’re now living in the Age of Acceleration — a time when everything is moving faster than we can easily process. AI is changing how we work, learn and make decisions. Roles are shifting, skills need updating, and people are being asked to adapt at a pace that often feels overwhelming. In a world like this, purpose can’t stay a fixed idea or a single “why.” It has to move with us.
In this keynote, Rebecca Maklad introduces the DNA of Purpose™ Framework, built for a world that doesn’t stand still. Every person carries multiple sources of meaning, and when leaders know how to activate them, teams become more grounded, more resilient and more ready for change.
The framework turns identity into a practical tool for leadership: helping people understand what drives them, how to stay steady under pressure and how to stay human in the middle of rapid technological change. It aligns culture with the reality of constant acceleration, becoming a reliable anchor for clear thinking, strong collaboration and confident action.
Blending future trends with human insight and practical tools, Rebecca shows leaders how to evolve by design and turn fast-moving AI change into real, lasting progress. This is how organisations move forward without losing the people they depend on most.
