AI SHAPES THE FUTURE.
PURPOSE MAKES IT HUMAN.
“Rebecca spoke with passion and insight, holding the audience’s attention from start to finish. Her professionalism and depth of knowledge were exceptional, and she tailored her message perfectly to our event. Everyone left feeling inspired to explore their own purpose and motivated to bring the best version of themselves to work every day. We look forward to welcoming Rebecca back at our next Mazar’s event.”
Mazars Australia
CODED FOR PURPOSE
Everyone is upgrading their technology. But innovation isn’t enough. Transformation happens when you upgrade your purpose.
AI is everywhere. Ninety-two percent of companies are investing more, yet only one percent are fully AI mature. The problem isn’t the technology. It’s us. Seventy-eight percent of Australians worry about AI taking their jobs, and barely a third trust it. Fear is the hidden brake on innovation, slowing adoption and stalling transformation.
Upgrading purpose isn’t about writing a new “why.” It is a living code that starts with who you are, how you lead, the decisions you make, and the culture you shape. When people feel safe, supported, and connected to something that matters, fear turns into fuel and innovation takes off.
That is what the DNA of Purpose delivers. Purpose that isn’t static or linear, because nothing about technological transformation moves in a straight line. It is emergent and exponential. DNA Of Purpose is a living code that turns identity into strategy, aligns culture, and transforms pilots into scaled, lasting change.
"Rebecca is always an inspiration to me. I’ve learned a great deal about purpose from Japanese philosophy and the concept of Ikigai and yet, I can say I’ve learned just as much, if not more, from my conversations with Rebecca about her DNA of Purpose framework."
Héctor García, author of Ikigai: The Japanese Secret to a Long and Happy Life
ABOUT REBECCA
Rebecca Maklad has spent two decades equipping leaders, experts, and entrepreneurs to turn purpose into influence that shapes the future.
As CEO and Director of Future Crunch, she scaled one of Australia’s leading purpose-driven thought leadership brands into a platform trusted by some of the country’s most respected organisations. She has delivered keynotes for Telstra, Australia Post, ANZ, Smartsheet, PwC, EY, Channel Nine, Indue Finance, Cuscal and many more, translating the future into practical strategies that spark action and measurable results.
She is the creator of The DNA of Purpose, a framework that equips individuals and organisations to evolve by design, unlock their potential, and turn uncertainty into growth. She also hosts The DNA of Purpose Podcast, ranked in the top five percent globally, with listeners in more than 50 countries.
Rebecca’s entrepreneurial work centres on purpose-driven influence. She founded The Supernova Tribe, a speaking agency for charity founders and social entrepreneurs, and created Ignite Your Influence to help leaders clarify their mission and claim authority online, on stage, and in life. She also worked with Ode Management, connecting Australia’s top thought leaders with world-class audiences.
We are living in the Age of Emergence, a time when old systems are collapsing and new ones are forming in real time.
AI is rewriting industries, identities are shifting, and the rules are being redefined as we go, not after the dust settles. In this moment, purpose isn’t a luxury, it’s a navigation system. Not a slogan on a wall, but a living code that keeps leaders steady while everything else moves.
This is why Rebecca Maklad is a sought-after speaker: she transforms purpose from a statement into a strategy, helping leaders and teams own who they are and turn uncertainty into a platform for growth.
VISIONARY
SPEAKER
“Rebecca is truly unique, and her work is deeply significant. From day one, she has been instrumental in helping us amplify our purpose. Most importantly, she is one of the kindest, most genuine people we’ve ever met with that rare gift of leaving you feeling better about yourself after every conversation.”
Angus Hervey | Future Crunch
KEYNOTE TOPICS
THE NEW AGE OF EMERGENCE: Navigating the Future with the DNA of Purpose
We are living in the Age of Emergence, a moment when old systems are collapsing and new ones are forming in real time. AI is rewriting industries, identities are shifting, and the rules are being redefined as we go. The future is not a single destination, and purpose cannot be reduced to a lofty statement of “why.”
In this keynote, Rebecca Maklad introduces the DNA of Purpose Framework, built for a world where purpose is never singular. In an era of reskilling and constant change, organisations can harness the many sources of meaning their people carry and turn them into momentum. The framework activates the purpose already alive in your teams, aligning culture with context and turning identity into strategy that holds steady as everything else shifts.
Rebecca combines future trends, human insight, and actionable tools to show leaders how to evolve by design and transform AI pilots into scaled, lasting change.
THE PODCAST
