We are living in the Age of Emergence, a moment when old systems are collapsing and new ones are forming in real time. AI is rewriting industries, identities are shifting, and the rules are being redefined as we go. The future is not a single destination, and purpose cannot be reduced to a lofty statement of “why.”

In this keynote, Rebecca Maklad introduces the DNA of Purpose Framework, built for a world where purpose is never singular. In an era of reskilling and constant change, organisations can harness the many sources of meaning their people carry and turn them into momentum. The framework activates the purpose already alive in your teams, aligning culture with context and turning identity into strategy that holds steady as everything else shifts.

Rebecca combines future trends, human insight, and actionable tools to show leaders how to evolve by design and transform AI pilots into scaled, lasting change.

Audience Takeaways:

Understand why static, top-down purpose fails in exponential times

Learn the three strands of the DNA of Purpose Framework and how they work together

Discover how to align culture and strategy using the purpose that already exists in your organisation

Walk away with a practical tool to activate teams and turn disruption into a platform for growth

The future of work is already here. AI is rewriting industries, skills are expiring faster and employee expectations have never been higher. Work is no longer just where people earn a paycheck. It is where they look for meaning. Nearly 70% of employees say their sense of purpose is shaped by work, yet only 18% get as much as they want.

Most leaders think they are doing well. Eighty five percent believe purpose is alive in their organisation. Only 15% of frontline employees agree. This is the purpose gap. It fuels disengagement, quiet quitting and erodes trust, costing talent, performance and growth.

In this keynote, Rebecca Maklad introduces The DNA of Purpose Framework, a system that puts people back at the centre of work and unites them around a shared sense of meaning. When leaders activate purpose, teams connect, culture becomes a source of energy and trust, and individual strengths align with collective goals, turning work into a catalyst for collaboration, innovation and impact.

Audience Takeaways:

Understand why the purpose gap is one of the most urgent leadership challenges of our time, and how it impacts culture, trust and performance.

Learn the three strands of the DNA of Purpose Framework and how they unlock motivation, meaning and collaboration across teams.

Discover how to align leadership intent with employee experience so culture becomes a source of energy, not resistance.

Clarity is the baseline. Influence is what ignites change. Once you know the DNA of Purpose, who you are, what you stand for and how you show up, the next step is to turn that clarity into action that moves people.

We live in an age where attention belongs to people, not brands. Leaders who thrive now are those who turn purpose into presence, shape powerful narratives, and build cultures people want to follow.

In this keynote, Rebecca Maklad introduces The RNA of Purpose, a framework for turning purpose from private conviction into public influence. Through relationships, narrative and amplification, Rebecca shows leaders how to earn trust, craft messages that inspire, and amplify their voice so purpose is not just felt but followed.

When leaders do this, they stop managing change and start leading movements, igniting motivation, sparking collaboration and turning disruption into a shared call to action.

Audience Takeaways

Learn the three elements of the RNA of Purpose, relationships, narrative and amplification, and how they ignite influence.

Discover how to turn purpose into a story that inspires trust and action.

Leave with a pathway to step into presence, authority and momentum that moves people.