Insights for Leaders Navigating a Human Path Through an AI Shaped Future
about rebecca
Rebecca Maklad works with leaders who want to stay human as the world accelerates. As technology moves faster than the human nervous system, purpose becomes more than a statement. It becomes the way people stay grounded, teams stay aligned and progress remains deeply human.
For years, leadership doctrine urged us to start with why or follow a fixed North Star. In a world that never stands still, those models no longer keep pace. Artificial intelligence is reshaping how people work, learn and lead. Skills shift. Careers evolve. Identity transforms in real time. The opportunity now is purpose that adapts. Purpose that moves with change. Purpose that brings coherence to moments of uncertainty.
Rebecca’s work lives at the intersection of purpose and possibility. She is the creator of The DNA of Purpose Framework and host of The DNA of Purpose Podcast, where she has interviewed more than one hundred and twenty global thinkers on how meaning, identity and leadership evolve in times of disruption.
With more than two decades of experience building purpose-driven brands and advising influential voices, Rebecca has partnered with leaders and change-makers across industries and sectors. Her focus is consistent. Keep progress human. Help organisations navigate rapid transformation without losing the people they depend on most.
Rebecca believes the future belongs to leaders who can evolve their purpose as fast as the world around them. Leaders who can stay centred, connected and courageous in an age shaped by AI.
This is the Purpose Evolution.
It is the work she is devoted to activating across the world.
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THE PURPOSE EVOLUTION: ACTIVATING ADAPTIVE PURPOSE IN THE AGE OF ACCELERATION
The future is not unfolding in calm, predictable steps. We are living in the Age of Acceleration, a time when technology moves faster than people can process. AI is reshaping industries. Skills are shifting. Identity is changing in real time. In a world that never slows down, purpose cannot stay fixed or be reduced to a single why. It has to move with us.
In this keynote, Rebecca Maklad introduces the DNA of Purpose Framework, designed for a world where purpose is adaptive and never singular. As organisations navigate reskilling, reinvention and constant change, they can tap into the many sources of meaning their people already carry and turn them into momentum. The framework activates the purpose alive inside teams, aligning culture with context and transforming identity into strategy that holds steady even when everything else is moving fast.
Rebecca blends future trends, human insight and practical tools to show leaders how to evolve by design. She reveals how Adaptive Purpose helps people stay grounded, how it gives culture something solid to lean on and how it turns rapid change into a platform for real and lasting progress.
Audience Takeaways
Understand why static, top down purpose collapses in accelerated environments.
See why fixed North Stars and single whys are mismatched to a world shaped by AI and constant reinvention.Learn the three strands of the DNA of Purpose Framework and how they work in motion.
Discover how choice, connection and coherence work together to create Adaptive Purpose inside your organisation.Discover how to align culture and strategy using the purpose that already exists in your people.
Shift from forcing purpose onto teams to activating what is already there.Walk away with a practical tool to activate teams and turn change into momentum and growth.
Simple. Actionable. Ready to use immediately. -
INTEGRATED INFLUENCE: THE NEW IQ FOR HUMAN LEADERSHIP IN AN AI-SHAPED WORLD
Influence is being rewritten. Pressure is high, systems are complex and trust is fragile. AI is amplifying noise and reshaping how we communicate. People no longer follow confidence alone. They follow coherence. They follow leaders whose presence feels steady and real.
In this keynote, Rebecca Maklad and Melissa Neighbour introduce The New IQ, the internal architecture behind Integrated Influence. It is a model for leaders who need to cut through noise with presence, not performance. The New IQ draws on the parts of us that technology cannot replicate. Embodied Intelligence. Heart Intelligence. Intuitive Intelligence. Integrative Intelligence. Together, these capacities create influence that feels human, grounded and aligned.
The New IQ shows leaders how to use who they are as a tool for clarity and connection. It shifts leadership from reaction to intention. From noise to signal. From trying to impress to leading with depth. This is influence people can feel. Influence that holds under pressure and brings teams with you.
For organisations, Integrated Influence builds cultures of coherence. It strengthens trust, aligns behaviour with purpose and helps people stay steady as the world accelerates.
Audience Takeaways
Understand why old influence models break under acceleration.
Why charisma and authority alone no longer build trust.Learn the four capacities of The New IQ.
Embodied, Heart, Intuitive and Integrative Intelligence.Discover how to influence through coherence, not performance.
Lead with grounded presence and internal clarity.Walk away with a practical tool to activate Integrated Influence at speed.
Simple. Human. Immediately usable.
Bambuddha Group
"Rebecca’s expertise in guiding the Amplify Leadership Program was nothing short of transformative. Her passion for unlocking human potential was clear from the very first session. Under her guidance, our delegates didn’t just learn, they experienced a profound journey of self-discovery and growth that continues to shape how they lead today."
rebecca in action.
This Footage is Rebecca Maklad representing Future Crunch.
